 |
     |
|
Brad Geddes of LocalLaunch! is proud to have been selected by Google to conduct a series of intensive seminars aimed at educating advertisers of all experience levels on the creation and management of successful AdWords online advertising campaigns. In these information-packed sessions, attendees will acquire knowledge from top search engine marketers and learn to leverage that information to improve the performance of their own campaigns. Each seminar covers intermediate and advanced topics, directed by a qualified Seminar Leader. |
What topics are covered?
The Morning Intermediate Session, from 8:00 am to noon covers the following topics:
- The Search Process
- Best Practices
- Keywords
- Generating Keywords
- Creating Keyword Lists
- Match Type
- Negative Keywords
- AdWords Keyword Tool
- Effective Search Ads
- Landing Pages
- Optimizing AdWords Accounts
- Optimizing For Traffic
- Optimizing For Conversions
- Optimizing For Quality Score
- Optimizing For the Content Network
- Conversion Tracking
- AdWords Tools
- Traffic Estimator
- Copy/Move Keywords/Ad Text
- Advanced Search and Editing
- Ad Diagnostic Tool
- Disapproved Ads Tool
- Change History
- Reporting Options
|
The Advanced Session, from 1:00 pm to 5:00 pm covers the following topics:
- Advanced Ad Types
- Local Business Ads
- Image Ads
- Video Ads
- Mobile Ads
- IP Targeting & Geo Keywords
- Advanced Ad Display
- Ad Scheduling
- Position Preference
- Ad Serving
- Budget Settings
- Ad Delivery
- Bidding Options
- Calculate Your Maximum Bid
- AdWords Editor
- Google Analytics
- Split Testing
- Invalid Clicks
- My Client Center
- AdWords API
- Resources
|
What Will I Learn?
Regardless of skill or experience level, anyone can benefit from the morning Intermediate sessions. For attendees new to Pay per Click, this course will lay out the basic building blocks needed to create and manage your first successful AdWords campaign. For SEM professionals, the intermediate course will be a thorough refresher on the fundamentals of optimization strategies and techniques.
The afternoon Advanced session is full of expert tips and tricks for truly maximizing your ROI. Learn how to use the latest tools and cutting edge technologies to get the results you have been reaching to attain.
Who is conducting the sessions?
Brad Geddes, Director of Search Engine Marketing for LocalLaunch!, will be the Seminar Leader for these scheduled sessions. Seminar Leaders are Qualified Individuals in the Google Advertising Professionals Program, and selected by Google to conduct these sessions. AdWords Seminars are wholly conducted and operated by independent search engine marketing professionals who are not affiliated with or employed by Google.
How much does it cost?
Register for the full day for only $249 (USD). For what you might pay a PPC consultant for just a few hours work, you could gain the knowledge for yourself in just one day!
How do I register?
Registering is easy; simply click the sign-up tab at the top of the page. Fill out one easy form and you're done! If you experience any problems registering, please call 1.888.734.6814.
When is the registration deadline?
There is no registration deadline. However, space is limited and sessions may quickly become filled. So, we do urge you to register as early as possible. As an added incentive, advertisers registering at least 7 days prior to the seminar will be eligible for a $50 adwords credit!*
Can I register for only the morning or only the afternoon session?
No, registration is for the full day.
Will lunch or refreshments be served?
Lunch will not be served, although there will be a one hour break during the morning and afternoon sessions. Breakfast items and refreshments will be served.
What's the cancellation policy?
Registration fees are non-refundable unless the seminar is cancelled. Scheduled seminars are subject to cancellation up to seven days before the scheduled date. If a class is cancelled, registrants will receive a full refund. You may transfer your registration to another person at your company at any time by providing written authorization.
I registered online, but never received my receipt email.
If you did not receive your receipt email please check your "bulk" or "junk" mail folders in your email account. Or you can request another copy be sent to either the email address you signed up with, or to a new address, here.
Q: I am interested in attending a session in Canada -- do you accept payment in Canadian dollars?
All seminar fees are quoted in US dollars. While our payment processor will accept Canadian credit cards, you will be charged the seminar fee in US dollars.
I still have questions, who should I contact?
You can email adwordsseminars@locallaunch.com or call 1.888.734.6814.
* Promotional credit must be applied to an AdWords account within 30 days of attending an AdWords Seminar and is valid only for Google AdWords customers with self-managed signup. Advertisers will be charged for advertising that exceeds the promotional credit. Advertisers will need to suspend their ads if they do not wish to receive additional charges beyond the free credit amount. Subject to ad approval, valid registration and acceptance of the Google AdWords Program standard terms and conditions. The promotional credit is non-transferable and may not be sold or bartered. Offer may be revoked at any time for any reason by Google Inc. One promotional credit per company. New advertisers with self-managed signup accounts are subject to an $5 activation fee that will be deducted from the promotional credit. Expires 30 days after Advertiser's registered AdWords Seminar session. |
|
|
 |
|
|
|